How To Create An Email List – A beginners guide
How To Create Your List From Start To Finish
So you’re to learn how to create an email list. Let’s say you have
over 3k followers on social media that you want to promote your
offer to. The best tool for this is having what’s called an auto-responder.
An auto-responder is an email database that organizes your contacts.
If you don’t have an email auto-responder yet, I would suggest you get
one right now.
Click Here For More On Auto-Responders <<<<
Next Step: Email Follow Up
So now that you have your account for your auto-responder setup, now
what you want to do is to create a campaign series. Make it a 5-day
followup series.
Your 1st email should be an introduction to you, not to your business.
So don’t put any links to your offer until day 2 of your series.
Tell your story to your audience and make your message
resonate with your audience.
The goal here is for you to build a know, like, and trust factor. Let them
get to know you and tie lessons to your story and make the story
about your audience. Turn their pain into pleasure.
Create An Email List Using A Capture Page
So the autoresponder you are using has done-for-you opt-in forms (capture
pages). You are able to optimize these capture pages making them captivate
your audience. Try not to word these pages too long because most
folks have the attention span of a goldfish.
You don’t want to lose their attention with a wordy capture page. This
can hurt your conversion rate. So now that you have your page set up the
way you like, now it’s on to the next step.
Lead Magnets In Exchange For An Email Address
If there’s one thing people love most, that’s getting free gifts. People
eat that up. So while you are out there solving people’s problems with
their business, you could provide them with training courses or other
material that can help their business grow.
Here are some freebie examples to consider:
- ebook
- A Free Report or a cheatsheet
- PDF Guide or Manual
- Training Courses
Lead magnets are effective and generate organic leads for your business.
How To Drive Traffic (Free & Paid)
Let’s start off with everyone’s favorite which is free traffic. Since social
media get everyone’s attention like Facebook, Twitter, and YouTube,
what you want to do is place your webpage for your lead magnet in
your profiles bio section.
Click Here For More On Paid Traffic <<<<<
What your content should be:
Provide your target market with a few helpful tips and strategies.
Share a personal story with them as to what inspired you to do what you are
doing right now. People love a good story so share it and tie a lesson
to your story. Choose one social media platform and have a strategy.
You can easily lose their attention if your content sucks.
Now for paid traffic, there are solo ads and other paid traffic sources.
But let’s say on target with solo ad traffic. Because it’s cheap, easy
to learn, and plus it is the fastest way to build your email list.
What are solo ads?
Let’s say you come to me because I have a huge list of 10,000 contacts
and you have an offer to promote so you basically will be tapping into
my list and with your offer and with that offer there will be a
text in the email called “swipe copy”. It usually takes no more than
24 – 48 hours to finish.
So if your budget allows you to invest in solo ads, do this as
humanly possible. Keep feeding that pipeline and watch how big the
list grows.
Bonus: Here’s Fun Fact When You Create An Email List
Most successful marketers in the industry don’t reveal it leaves the
ones at the bottom stuck and confused wondering “How are these leaders
doing it?”
It is critical that you must be building this list not just for your
offer, but mostly for yourself. Because if the company disappears, so
do all your contacts. Having the right tools like an auto-responder
gives you control over your traffic and gives you control over your
business.
Put yourself before the company you promote. People want to do business
with you, not some company they can research themselves. When they
research you on Google, how many pages of you pop up? Do you see
where this conversation is going?
Brand yourself through emails and post on social media daily. Just
go out there and crush it.
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