“Which Social Media Platform Should I Be On?”

When I first started on this marketing journey my number one social media platform to market to was Facebook. Why? Everyone and their grandmothers use it. I remember those nights I would stay up messaging strangers and hounding the shit out of them. Mind you, I was new and didn’t know how or what to do when it came to marketing.

Years later other platforms started to make noise all over the internet getting millions, hell billions of users. With so many options now, it’s hard to choose which social media platform to use for your business.

Because most of them get so much traffic but how do you know which ones are right for you? This article will tell you exactly what you need to focus on when it comes to driving traffic to your offer.

Identify who your target market is first. Once you know that, do some research to see which social media platform has the most people that aligns with your target audience. If it’s Facebook, market on Facebook. If it’s Pinterest, which is a search engine, market on Pinterest. Go in the direction where it’s making a lot of noise in your niche.

Once you find the platform with the most traffic, focus on learning how to use that platform that will help you get organic leads. Don’t try to master all platforms at the same time. You’re spreading yourself thin by doing that.

Focus on one platform at a time. Now you can create one piece of content and then repurpose that content on other platforms. Again, stick to the platform where everyone in your niche congregates. See which influencers they follow and start adding those people as a friend.

Remember, focus on the traffic. So, what X has better features, and you can watch porn on it. Focus on the number of people in your niche that hang out on X. Learn how to use that platform and start generating some traffic for your business.

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